16.00 – 17.00 – Paolo Maccagnan
Trentino Marketing | Head of Destination Intelligence & Support Team
Title: 1+1= 3 When the numbers don’t add up. The Data Driven approach of Trentino
Theme: Data and their reading and interpretation are becoming a strategic asset for businesses as well as for tourist destinations. Trentino Marketing and the Tourism Companies have been engaged for years in a process aimed at transforming Trentino into a data-driven destination. The meeting will be an opportunity to discuss the activities carried out and provide some concrete examples of integrated data use for decision-making purposes.
