Who we are and what we do:
We are the official tourism board for San Martino di Castrozza, Passo Rolle, Primiero and Vanoi, in the heart of the Dolomites UNESCO World Heritage site.
Our mission is to promote, enhance and support the sustainable development of tourism throughout the area, while preserving its natural, cultural and social identity. We work every day in close collaboration with local communities, operators and institutions to ensure a balanced and high-quality tourism experience for visitors and residents alike.
The San Martino di Castrozza, Primiero and Vanoi territory is a unique alpine destination, defined by the Pale di San Martino – the largest group of the Dolomites UNESCO – and by a network of villages rich in tradition, craftsmanship and mountain culture. Through our projects and communication activities, we strive to highlight the distinctive characteristics of the destination, from its natural beauty to its outdoor activities, local products and cultural heritage.
Our vision is rooted in responsibility: promoting a form of tourism that respects the environment, embraces innovation and strengthens the connection between people and the mountains. Our strategic lines include quality hospitality, sustainable mobility, digital services, territorial promotion and support to tourism professionals.
For more information about our work, ongoing projects or collaboration opportunities, you can contact us at info@sanmartino.com.
