16.00 – 17.00 – Paolo Maccagnan
Trentino Marketing | Head of Destination Intelligence & Support Team
Title: 1+1= 3 When the numbers don't add up. The Data Driven approach of Trentino
Theme: Data and their reading and interpretation are becoming a strategic asset for companies as well as for tourism destinations. Trentino Marketing and the Tourist Boards have been committed for years to a path aimed at transforming Trentino into a data-driven destination. The meeting will be an opportunity to discuss the activities carried out and provide some concrete examples of the integrated use of data for decision-making purposes.
Paolo Maccagnan:
For over 20 years, he has worked as a data analyst in the tourism sector, particularly concerning tourist destinations. At Trentino Marketing, he has been involved for over 10 years in research and data analysis, with particular attention to the dynamics and performance of Trentino and its areas.
